Category Archives: Technology

More light in every situation: Mercedes-Benz offers a preview of what the future holds

In 2014 Mercedes-Benz introduced the innovative MULTIBEAM LED headlamps in the CLS-Class. These are fitted with 24 individual high-performance LEDs. Each one of these LEDs can be individually electronically controlled. Continue reading More light in every situation: Mercedes-Benz offers a preview of what the future holds

Mercedes-Benz Talks In-Car Connectivity with mbrace2 National Campaign

Mercedes-Benz is connecting with drivers through new advertising creative to further demonstrate how mbrace2™- the latest telematics innovation from Mercedes-Benz – keeps drivers fully engaged in their life from their vehicles in the safest way possible. The thirty-second spot entitled “All From One Place” debuts during the 2012 US Open, of which Mercedes-Benz is a presenting sponsor. Additional campaign elements include extensive digital and social media executions. Continue reading Mercedes-Benz Talks In-Car Connectivity with mbrace2 National Campaign

Mercedes-Benz supports research fleet for Vehicle-to-Vehicle Model Deployment

Mercedes-Benz Research & Development North America, Inc. (MBRDNA) is supporting the U.S. Department of Transportation (USDOT) Vehicle-to-Vehicle (V2V) Model Deployment. This activity, to be officially launched on August 21, 2012 in Ann Arbor, Michigan, is the largest connected vehicle field operational trial in the world, with over 2800 passenger, commercial, and transit vehicles. The purpose of this trial is to evaluate, in real world scenarios, automotive safety technology based on wireless communications between vehicles. Academia, industry, and government have all come together to assure the success of this effort. Continue reading Mercedes-Benz supports research fleet for Vehicle-to-Vehicle Model Deployment