One year after the launch in all core markets Mercedes-Benz has already delivered over 100,000 S-Class models worldwide. Never before have so many vehicles of the luxury sedan been delivered to customers in the first year of full availability. As such, to date this constitutes the most successful market launch of an S-Class.
The new-generation S-Class is, however, not only making history with the most successful market launch, but also with the fastest market launch: within less than twelve weeks the S-Class went on sale in all three core markets: Germany (end of July 2013), China (end of September 2013) and the USA (mid-October 2013).
”The sales figure of 100,000 S-Class models in just one year is the ultimate proof: the combination of high-class quality, exemplary efficiency and a host of innovative assistance and safety systems delights our customers and meets their highest demands. We extended our range of luxury cars at the end of September by including two fascinating and promising models in the guise of the new S-Class coupe and the S 500 PLUG-IN HYBRID”, says Ola Källenius, Member of the Divisional Board of Mercedes-Benz Cars responsible for Marketing & Sales.
Since the start of the year Mercedes-Benz has sold 75,391 S-Class models, twice as many as in the same period of the previous year (+105.8%). Thus more S-Class vehicles have been delivered to customers within the nine months of 2014 than in the full years 2012 or 2013. In September alone, the luxury sedan was sold 9,501 times (+139.3%).
Mercedes-Benz delivers almost every second S-Class to customers in China, the model’s largest market. One quarter of all S-Classes is sold in the USA; one in ten sedans goes to a customer in Germany.
Photo: ©Daimler AG