As part of the Red Dot Gala held on 7 July 2014 in Essen, the new Mercedes-Benz V-Class received the Red Dot Award: Product Design in what is one of the world’s largest product competitions for design quality.
The independent expert jury comprising members from different countries was impressed by the design quality of the V-Class. ”Its elegant and at the same time sporty design makes the V-Class a modern MPV offering plenty of space”, said the jury in its reasoning statement in the Red Dot Design Yearbook 2014/2015.
In addition to the V-Class, three other passenger car models from Mercedes-Benz received prizes as part of the Red Dot Award: Product Design. The Red Dot for high design quality went to the Mercedes-Benz C-Class as well as the Mercedes-Benz GLA. The S-Class Coupé was honoured with the ”Honourable Mention” award for particularly well-implemented detailed solutions.
”Sensuous, dynamic contours, intelligently showcased high tech and exquisite high-class appeal make the V-Class an automotive icon that blends elegance and functionality to perfection. The new V-Class is a self-confident statement of modern luxury and embodies our design philosophy of sensual purity in striking fashion,” says Gorden Wagener, Head of Design at Daimler AG.
Photos: Daimler AG