The Mercedes-Benz B-Class has won the J.D. Power satisfaction study in its vehicle segment. The J.D. Power VOSS study (Vehicle Ownership Satisfaction Study) is the largest survey of German motorists and is based on the responses of more than 18,000 drivers.
The study employed online interviews to poll the respondents about their level of satisfaction regarding the appeal, quality, service and operating costs of their cars no older than two years. A total of 26 manufacturers and 127 model series were rated. With 82.4 percent the Mercedes-Benz B-Class received the highest satisfaction rating in its vehicle segment.
The high customer satisfaction is also reflected in the sales figures: since its market launch in 2005, Mercedes-Benz has delivered more than a million B-Class models to customers worldwide. More than 330,000 models of the second generation, which was launched in late 2011, have been sold around the globe in the 30 months of its availability. The sports tourer has done especially well in the German market and is the market leader in the minivan segment there.
“The B-Class is the perfect combination of sporty design, impressive driving dynamics and incomparable ride comfort. That is what makes it so popular with our customers. What has been particularly noticeable with the current model is that we are reaching the most diverse customer groups, from families with children to active seniors”, says Ola Källenius, Executive Vice President, Sales and Marketing Mercedes-Benz Cars.
Photos: Daimler AG