Mercedes-Benz Posts Record September Sales of 23,156, smart Sets a Record, up 119.6%


Mercedes-Benz USA (MBUSA) today reported record September sales of 23,156 for its Mercedes-Benz models, up 7%, delivering a record year-to-date total of 191,618 new vehicles to customers, up 12.7%.

Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled a record for MBUSA of 25,980, up 8.7% bringing the year-to-date total to 214,331 up 16.7%.

“We’re on our way to a record year with extraordinary momentum and demand outpacing supply,” stated Steve Cannon, president and CEO, MBUSA.

Mercedes-Benz sales for the month of September were led by the C-, E- and GLK-Class model lines.  The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 7,872, up 14.7%. The 9th generation E-Class followed with sales of 4,826 and MBUSA’s restyled compact SUV, the GLK-Class, rounded out the top three with sales of 3,206 up 65.8%. Additionally, the sporty SLK roadster sold 416 vehicles for the month, up 115.5%.

At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring – posted sales of 621 yielding an increase of 826.9% and the SLS AMG supercar retailed at 37 for the month, up 48% over the same period last year.

On a year-to-date basis, top performers were the C-Class with 57,740, the E-Class with 44,796 and the M-Class with 27,098.

Sales of the high-performance AMG models were up 37.6% for the year at 5,024 compared to the 3,650 vehicles sold over the same time last year.

Sales of the company’s BlueTEC diesel models were up 28.5% for the year at 11,182 compared to the 8,700 diesels sold over the same period last year.

The company’s smart brand continued eleven consecutive months of sales increases with its highest month ever since MBUSA took over the brand last year.  September sales of 1,030, a 119.6% jump for the month (compared to the 469 vehicles sold in September 2011) bring the year-to-date volume to 7,311, up 508.7% when compared to the 1,201 vehicles sold by MBUSA last year.  When compared to the combined Penske and MBUSA sales year-to-date last year (3,757), sales are up 95%.

On the van side, Sprinter sold 1,794 vehicles in September, up .8% over last year and up 23.7% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,727 vehicles in September; an increase of 17.9% when compared to September 2011 (sales of 5,707 vehicles).  On a year-to-date basis, MBCPO sold 59,586 vehicles, an increase of 3.9% over the comparable period (with sales of 57,358 vehicles).

Mercedes-Benz Passenger Vehicles Sept 12 Sep-11 Monthly % YTD 2012 YTD 2011 Yearly %
C-CLASS 7,872 6,865 14.7% 57,740 46,128 25.2%
E-CLASS 4,826 5,122 -5.8% 44,796 47,824 -6.3%
S-CLASS 925 1,477 -36.1% 8,214 8,877 -7.5%
CL-CLASS 45 64 -29.7% 535 706 -24.4%
SL-CLASS 621 67 826.9% 3,249 1,185 174.2%
SLS AMG 37 25 48.0% 706 454 55.5%
SLK-CLASS 416 193 115.5% 3,288 2,536 29.7%
CLS-CLASS 709 709 0.0% 6,109 3,506 74.2%
R-CLASS 17 82 -79.3% 1,433 1,986 -27.8%
M-CLASS 2,439 2,477 -1.5% 27,098 21,635 25.3%
G-CLASS 83 119 -30.3% 751 997 -24.7%
GL-CLASS 1,960 2,541 -22.9% 17,558 17,196 2.1%
GLK-CLASS 3,206 1,934 65.8% 20,141 17,007 18.4%
TOTAL 23,156 21,645 7.0% 191,618 170,037 12.7%
*SPRINTER 1,794 1,779 0.8% 15,042 12,452 23.7%
**smart 1,030 469 119.6% 7,311 1201 508.7%
MBUSA Combined Total Sept 2012 Sep-11 Monthly % YTD 2012 YTD 2011 Yearly %
GRAND TOTAL 25,980 23,893 8.7% 214,331 183,690 16.7%
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.
**Numbers reflect MBUSA sales as of 7/1/2011; see release for total smart brand sales

© 2012 The World Of Mercedes-Benz AMG™. All rights reserved.
© 2012 Mercedes-Benz USA, LLC. All rights reserved.

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