Lincoln Center is a buzz with the start of Mercedes-Benz FashionWeek as it gets underway from September 6-13, 2012 with a line-up of over 100 designers showing their Spring 2013 Collections. Among the most world-renowned designers, Mercedes-Benz is highlighting a fashion icon of its own, the all-new 2013 G-Class available as the G 550 or the G 63 AMG with V8 Biturbo engine.
Conceived thirty-three years ago, the G-Class “G-Wagon” is one of the most highly-recognizable luxury off-road vehicles. It is dressed up while cruising the cobblestone streets of SOHO, and athletic while seriously going off-road. The sculpted, muscular body and hand crafted interior of the all-new 2013 G-Class is fit for fashion and its design and capabilities will come to life in the main lobby of Mercedes-Benz FashionWeek at Lincoln Center.
In a high-end gym setting, the G-Class will sit center stage showing off its indestructible yet beautiful design that has been carefully crafted by hand, from the ground up, with the purest and most technically-advanced materials. Forty hours of craftsmanship are evident in the welded steel body frame, giving it the upright shape and athletic appearance it is infamous for.
The G-Class will also star in an invite-only media event that explores fit for fashion with Barry’s Bootcamp, hosted by their COO and celebrity trainer, Joey Gonzalez, Olympian Alex Morgan and top model Joan Smalls. Joey and his team have created workout moves that incorporate the G-Class and fashion fitness. Whether participating in the designer handbag heist, to see which fashionista can lift the heaviest haul, shaping legs with lunges to fit into skinny jeans or packing the G-Class trunk via squats from the day’s shopping spree, guests will walk away with tips on how to be fit for fashion during the frenetic week of shows until the season’s Spring Collection hits the closet.
“The fashion industry knows better than anyone the importance of feeling fit and fashionable in the season’s hottest collections,” said Joey Gonzalez of Barry’s Bootcamp. “The Mercedes-Benz G-Class demonstrates how you can be athletically sculpted yet sleek and chic, embodying a classic confident look season to season.”
Fans of Mercedes-Benz USA Facebook Page can take part in the action and can test their fashion fitness for the opportunity to win classes at the infamous Manhattan gym while listening to The G-Class Fit for Fashion playlist, available via Songza, featuring songs inspired by the runways that can be taken from the treadmill to the highway. https://www.facebook.com/mercedesbenzusa
The G-Class, alongside its off-road sibling, the all-new GLK-Class, will be on display in the heart of the action at Mercedes-Benz FashionWeek at Lincoln Center from September 6-13, 2012.
For more information about Mercedes-Benz FashionWeek, and for a schedule of shows and events, visit http://newyork.mbfashionweek.com.
© 2012 The World Of Mercedes-Benz AMG™. All rights reserved.
© 2012 Mercedes-Benz USA, LLC. All rights reserved.