Mercedes-Benz C-Class Coupé and SLK Roadster Rule the Runways at Miami’s Swim Shows

Montvale, NJ, Jul 18, 2011

  • The 2012 Mercedes-Benz C-Class Coupé Makes Its Southern Debut at Mercedes-Benz Fashion Week Swim

The scene at Mercedes-Benz Fashion Week Swim heats up this week as fashion insiders get a glimpse of the all-new 2012 Mercedes-Benz C-Class Coupé, which makes it Southern debut at The Raleigh, home to the 5-day invitation-only event from July 14-18, 2011 featuring a sizzling array of swim runway shows. This year’s line-up features a host of international designers presenting their 2012 collections including Mercedes-Benz Presents designer LUXE, by Lisa Vogel, Diesel, Beach Bunny Swimwear, L*Space by Monica Wise, Caffé Swimwear, Mara Hoffman Swim, Aqua Di Lara, A Ché, Natori, Cia.Marítima, and Luli Fama.

“Mercedes-Benz Fashion Week Swim attendees can always count on seeing unique swimsuit style concepts for the first time that represent designer labels from around the world,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. “It sets the stage to premier our latest designs like the all-new 2012 C-Class Coupé to those on the cutting-edge of fashion.”

The new C-Class Coupe makes a splash poolside, steps from the iconic Raleigh pool, where the fashion elite congregate during Mercedes-Benz Fashion Week Swim to see and be seen. The C-Class coupe delivers a combination of a modern and youthful aesthetic with the style and sophistication of a Mercedes-Benz vehicle, a design concept that captures the overall tone of Mercedes-Benz Fashion Week Swim. Featuring unique compact proportions, a low silhouette and athletic lines, the C-Class Coupe is for the ambitious, ready to succeed in their next adventure. Packed with innovation, the vehicle offers a comprehensive level of driver support and protection including a number of driver assistance systems, ranging from ATTENTION ASSIST drowsiness detection to optional LANE KEEPING Assist. The C-Class Coupe’s new telematics keep the driver connected with standard wireless Bluetooth, USB interface, SIRIUS weather information and destination search via Google. There is a choice of three models, including the powerful C 63 AMG.

As guests enter the Mercedes-Benz Fashion Week Swim tents on 18th street off Collins Avenue in South Beach, they will be greeted by the all-new 2012 SLK Roadster. The SLK combines sporty handling with stylish comfort that culminates into a striking two-seat roadster design with a retractable hardtop. A unique series of safety equipment makes the SLK a leader in its segment. Standard equipment on the vehicle includes, among other features, the ATTENTION ASSIST drowsiness detection system. Mercedes-Benz is also the world’s first automotive manufacturer to offer the innovative panoramic vario-roof with MAGIC SKY CONTROL as optional equipment on the SLK. With this innovation, the transparent glass roof of the SLK can be darkened in a matter of seconds at the touch of a button.

Both the 2012 C-Class Coupé and the SLK Roadster will be sure to rule the runways at Mercedes-Benz Fashion Week Swim. For more information about Mercedes-Benz Fashion Week Swim at The Raleigh, and for a schedule of shows and events, visit

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